François Lassale will assume the new position of chief operating officer at HeliOffshore, a global safety association for the offshore helicopter industry and has more than 110 members.
Lassale is currently HeliOffshore's operations director, and the new COO position "takes account of the rapid growth of the safety-focused association’s global membership and activities in the four years since it was formed in October 2014," HeliOffshore said.
The COO is to support member companies and programs "with a consistent operational approach and delivering the association’s established strategy and programs in clear priority areas," the group said. "In seeking to further strengthen HeliOffshore’s operations, the COO will focus on ensuring that the organization’s collaborative approach has the infrastructure it needs to succeed. This involves delivering the right tools for our members’ shared work, communicating effectively and maintaining strong governance and capabilities to deliver our priorities. The reorganization will result in a stronger focus on outcomes and requirements for programs and greater levels of participation and transparency."
Lassale is also to lead HeliOffshore’s Funding Committee, where "he will seek to convey the powerful value proposition for the association’s collaborative approach to enhancing safety," the association said. "There will be a renewed effort to create a clear list of safety projects of high value to the offshore helicopter industry. The goal will be to achieve a sustainable pace of product delivery, a high level of engagement with all stakeholders, and effective funding and governance mechanisms. With the establishment of the new HeliOffshore Safety Intelligence Programme all work is guided by and measured against trusted data."
Before coming to HeliOffshore, Lassale had been a pilot in the UK Royal Air Force and was managing director of an aviation company providing turnkey solutions to the airline and corporate aviation sectors.